Google Ads management from the person who actually logs in.
- Not
“a dedicated account team”. - Not
“a bespoke growth roadmap”. - Not
“always-on optimisation”, whatever that is.
Me. Logging into your account, finding what's costing you money and fixing it. Then doing it again next month.
Nearly every account I take on has the same five problems.
Usually all five at once. They're why the account isn't making money, and not one of them gets fixed by nudging bids.
- 01
Campaign structures that make no commercial sense.
Split the way the website menu is split, not by what makes money. So your best-margin product ends up sharing a budget with the thing you sell twice a year.
- 02
Keywords that aren't tied to what you actually sell.
You're paying for the search, not the sale. Plenty of people search for things that sound like what you do. Fewer of them want to buy it from you, at your price.
- 03
Conversion goals that aren't set up properly.
Google is counting a newsletter sign-up the same as a £2,000 order. Then it goes and finds you more of whichever is cheaper. Guess which.
- 04
Broken cookies and tracking.
The sale happens. Google never hears about it. So it learns from the sales it did see, and gets it wrong with total confidence.
- 05
No value-based bidding.
Google bids the same for someone about to spend £20 as someone about to spend £2,000.
If your account had all five right, you wouldn't need me.
Twenty minutes on a screen share, and I'll tell you which of the five problems you've got.
The free Google Ads audit
You're not paying for my time.
You're paying for more profit.
I'm not counting hours. I'm counting whether your ads made more money than they cost.
You don't need to understand everything I do in there. You need to know whether it's working, and what I'm doing about it if it isn't.
Some months that's a lot of changes. Some months it's leaving well alone, which is harder than it sounds when you're being paid to look busy.
First callChrisStrategyChris
The workChris
The callsChris
I take the first call. I write the strategy. I do the work. I talk you through it.
When you've got a question, you ask me and I answer it, because there's nobody else to forward it to.
Agencies grow. Small accounts pay for it.
Nobody decides to neglect you.
The agency does good work, wins bigger clients, takes on more staff. You're not the biggest client any more. Your account gets handed down a level. Then another.
(You've met Liam.)
That's not anyone being shit at their job. It's how the model works.
I'm not growing.
So you don't get handed down to anyone.
If you want a nice report, I'm definitely not your man.
A good report takes one of two things. Dumping all the data into an AI and letting it churn one out. Or a couple of hours making it look nice.
Anyone can make a 20-page report now, which is exactly why nobody reads them. You haven't got the headspace to sift through it, and you shouldn't have to.
So I'd rather spend that time talking you through it. In real language.
- What I did.
- What worked.
- What hasn't.
- What I'm changing.
- What you can expect to see.
That's it.
Who this is for.
Businesses that sell something and want Google Ads to make them money.
Not traffic. Not awareness. Money.
Most of them aren't in Newcastle. They're in Spain, Devon, London, Nottingham and Sunderland. I'm in Newcastle, which is why you're not paying for an office in Shoreditch.
People who let me near their account
Chris is our secret weapon. ALWAYS working away in the background ensuring we are optimised for maximum profits and minimum head scratching. Money well spent!
Tamsin AnsdellSales and Marketing Director, Eribe KnitwearChris excels at untangling messy PPC accounts, into something that structurally makes sense and converts. He doesn't just throw money at keywords and hope for the best, he tightens things up and makes sure every pound spent has a purpose.
Ian FergusonFounder, FerguseoThings people ask before they hand over the account.
How much does Google Ads management cost?
It depends on how complicated your account is, not how much you spend.
One range of clothes on the same margin, running on three campaigns? That's simple. Sixteen campaigns, different margins on everything and changes every week? That's more work, so it costs more.
Show me the account and I'll tell you which one you are.
Is there a contract?
No fixed term. It's 30 days at a time. If you work with me for a month and want out, you're more than welcome.
Do I keep my account if you stop managing it?
Of course. It's your account.
You give me access through my manager account. When we part ways, you take the access back, boot me out, and everything in it stays yours.
Do you do Facebook, LinkedIn or Bing ads?
Facebook, no. LinkedIn, no. Bing, yes, but I won't recommend it until you're close to the point where Google has run out of customers worth paying for. That's happened at one client so far.
Can you just look at it first?
Yes. That's the free Google Ads audit. Twenty minutes on a screen share, and I'll tell you which of the five problems you've got.
I sell online. Is this the right page?
Probably ecommerce Google Ads, or Google Shopping if it's mostly product ads. Same person either way.
Show me the account.
- You show me your Google Ads.
- I tell you where the problems are.
- You decide whether I should fix it.
If it's fine, I'll say so, and you can go back to ignoring it.